Fresh Is Best’s freeze-dried treats enter the preparation process frozen, then are allowed to dry at low temperatures stretched out over a period of days. This process allows for maximum nutrient retention of the raw product – meat! And what do cats or dogs like better than meat? Nothing! Many so-called freeze-dried treats are dried quickly in a day or less at temperatures exceeding 180 degrees Fahrenheit, effectively cooking the product. This defeats the purpose of freeze-drying, as enzymes and other essential nutrients begin to deteriorate at 118 degrees Fahrenheit. You won’t find a better combination of drive-’em-wild BIG taste and complete, balanced nutrition anywhere.